What are Google Ad Grants?
In short, it's a free advertising budget for your charity to show up in Google searches. Google gives you £8000+ of advertising credit. Every single month. Find out more below:
Pay Per Click Advertising
When a business advertises on Google, each time someone clicks on their Ad, Google charges them a small fee. This platform is called Google Ads.
$10,000 Google Ads Credit for Charities
The Google Ad Grant gives eligible charities $10,000 per month (around £8,250) of free advertising credit, so instead of paying to advertise, each click eats away at this credit.
It renews every month
If you reach $10,000 your adverts will stop showing, so you'll never be charged for advertising on an Ad Grants account. As long as your account remains compliant, you'll get a fresh $10,000 to spend every month. But, if you don't spend all of your credit, it doesn't roll over.