Our values.

We’re an ethical company to the core. That means treating our staff and clients fairly and being selective about the organisations we work with. We don’t work for oil, mining, arms, banking and sweatshops. But we do work for charities that challenge these and more. 


We don’t put profits before people, or the environment. In fact, quite the opposite. We’re committed to a triple bottom line of People, Planet, and Profit. So committed that it’s written into the legal framework of our company, our articles of association. This means that we value our impact on society and the environment as much as we value making a profit.


We love that through working exclusively with charities, our work has an indirect impact on society and the environment, but thats not good enough for us. Empowering Social Change means way more than that. It means putting our money where our mouth is. It means doing all we can to improve the world we live in, and supporting our local communities.


We believe in doing our best for society

That’s why we purchase from local suppliers and support small local businesses. That’s why we give our staff paid volunteering time on top of their annual leave. That’s why we donate a proportion of our profits directly to charities that we want to give extra support to. That’s why our founders are charity trustees, a regional rep for Surfers Against Sewage, and a volunteer Coastguard Rescue Officer themselves.

Doing our best for the environment


Our aim is to minimise our environmental impact. We’re fighting hard against single use plastics and provide re-usable drinks bottles/cups to all employees. We have a policy to prevent unnecessary printing, and recycle all paper/plastic waste where we can't avoid it.

We’re committed to minimising our carbon footprint. We love to see you, but prefer phone calls and video conferences to travelling long distances to meetings. 

Climate emergency.

We’ve declared a climate emergency. We’re witnessing climate-related natural disasters and extreme weather events around the world with increasing frequency. Accelerating climate change and ecological breakdown pose an existential threat to all life on Earth. 


The scientific community has agreed that a 1.5°C increase in average global temperature is the limit to reduce the worst impacts for our planet and its inhabitants. At the current trajectory, we will reach this limit as early as 2030. We must act now to save the planet for future generations.


Simply put: there is a climate emergency. And we must act. There is no choice.


Giving back.


OurAmbition are committed to using business for good. As a part of that commitment, we donate our services to charities that can’t afford it. We work for them. For free. No strings attached.


We do this because we care. You see, the charities that can’t afford our help are often the ones who have the most to gain from our services and the Google Ad Grant. We help them compete for attention against the biggest names in the sector. We help them gain exposure that they could only dream of. That really is #EmpoweringSocialChange


We measure ourselves on our clients’ success, and so when we have a transformational impact on the charities that we donate our time to, and the causes that they help, then that’s a huge win for us too. Even if we don’t make any money doing it.


But, we are still a business; we’ve got wages and bills to pay, and we need to still make a small profit. We can’t work for everyone for free - we’d love to, but that isn't sustainable. We have to balance our Giving Back programme with our regular, paid clients, so places on Giving Back are limited.


Any charity can apply to be considered for Giving Back. The only 2 stipulations that we have are that they couldn't afford to pay for our services, and that they have a high quality website that clearly articulates their mission and campaigns.


It’s important to us that we work with causes that we really believe in, so our whole team votes on which charities to award a place to.


Carbon neutral.

As well as declaring a climate emergency, OurAmbition has been net zero from launch. What does this mean? It means we’re carbon neutral from day 1. Not from 2030, or 2025, or even 2021. We’re net zero right now, and always have been. 


We work with One Carbon World to measure our carbon footprint. We’re committed to keeping our carbon emissions as low as we possibly can. And then we offset the tiny CO2 impact from our operations that is truly unavoidable.


Voices of young people.

What does climate change mean to you?

"It’s seeing the deterioration of our planet before my very own eyes. Formany, climate change may seem like an issue to be faced in the future however, for my peers and I, climate change means acting immediately and doing what we can to protect our earth. – Katie, 16, Northern Ireland

"It means that I worry about the future and whether it will get much worse before it gets better. It's palpable daily because there are clearly changes in the weather. - Sakeena, 21, India

What scares you about the future with climate change?

"I am scared that plants and animals are becoming extinct and I won’t be able to bring up a family of my own. – Isabella, 14, England

“What scares me the most is the lack of time we have left to fix the damage we have caused... I worry that the seriousness of this issue is being forgotten or not understood by the older generations and by those in power. – Katie, 16, Northern Ireland

Do you think businesses today are doing enough?

If not, what do you think they should do?

"No, they need to use the best things for the environment, even if it is expensive. – Grace, 14, England

"No, they should use renewable energy and stop trying to trick us into thinkingit is our fault. Nothing can change until they do. – Hannah, 14, England

Key climate facts.

B Corp.

We're proud to be a pending B Corp. That means we use business as a force for good and we've signed up to the highest standard for socially responsible businesses.


B Corp is to business what Fair Trade is to coffee… They are businesses that give as much consideration to their social and environmental impact as they do to their financial returns. B Corporation certification (assessed by the not-for-profit B Lab) is given to for-profit organisations who meet the highest social and environmental standards.  


But why are we a "Pending" B Corp?


B Corp certification looks back on your last year's performance. "Pending" means we haven't completed our first year of trading yet, so not all of our impacts can be measured. We're committed to reaching them by the end of this first year, and we’re looking forward to achieving full certification.


We are on track to reach a global temperature rise of 3 degrees by the end of the century.


We need to reduce carbon emissions by 45% from 2010 levels by 2030 and become net zero by 2050 to meet the 1.5°C scenario of the Paris Agreement.


Wildlife populations have declined an average of 60% since 1970.


Only 7% of reefs in The Great Barrier Reef have escaped bleaching entirely.


We’re on course to lose over half of all insects by the end of the century.


Over the past 2 decades, sea levels have risen by 3.2mm per year and three quarters of all large cities are located on the coast (UN).


The past five years - from 2014 - 2018 - are the warmest years ever recorded in the 139 years that NOAA has tracked global heat. If current trends continue, the Arctic could be entirely ice-free by 2040

(Arctic Council).


With the current rate of soil degradation, we have 60 years of farming left.


Climate change will drive the migration of 200 million people worldwide by 2050.


Climate change could have
an impact on a greater range
of diseases since approximately 63% of pathogens are climate- sensitive.


Ask us how we can help your charity to make the most of a Google Ad Grant